Anti-Hero in Storytelling

communication content creation storytelling Mar 29, 2025

Today, we’re talking about how embracing your flaws can build more connection and why audiences root harder for the anti-hero.

TOPICS FROM THIS EPISODE:

Why you might not want to paint yourself in the best light
The anti-hero framework and how to use it in your own story
How to share vulnerability without oversharing

EPISODES MENTIONED:

Attention Marketing for Creative Entrepreneurs | with Adam Ivy | Episode 42 https://www.youtube.com/watch?v=GOuNxNhepKI&t=7s
The Storytelling Process: Deep Dive with Screenwriter & Director Steven Bernstein | Episode 32 https://www.youtube.com/watch?v=TsSk_k8dMgk&t=24s
How to Tell Better Stories | Veteran TV Writer | with Michael Jamin‬ | Episode 52 https://www.youtube.com/watch?v=KSDEAS-StzQ&t=15s

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BTS Content Strategy:

Want to See My Short-Form Video Process?
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Every Sunday, I break down my short-form storytelling process—from ideation to editing—sharing the real strategy and philosophy behind why stories work, so you can tell compelling stories in under 60 seconds (even if you’re starting from scratch).