This is Killing Your Social Media Content

communication content creation Mar 20, 2025

Today, we’re talking about why outsourcing your content might be destroying it.

TOPICS FROM THIS EPISODE:

The biggest mistake business owners make when outsourcing content
How top creators stay involved in their content (and why it matters)
A practical way to balance authenticity and delegation in your business

EPISODES MENTIONED:

Nicky Saunders – Why overthinking kills creativity and how to simplify your content strategy.
Will Reynolds – How content can truly impact people and why showing up authentically makes a difference.
Adam Ivy – Why business owners should be as passionate about their work as street evangelists.

REFERENCED CLIPS:

Joel Byers (Hot Breath Podcast)

Gary Vaynerchuk Interview
Lindsey Stirling Live Stream

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BTS Content Strategy:

Want to See My Short-Form Video Process?
This process has gotten me millions of views.

Every Sunday, I break down my short-form storytelling process—from ideation to editing—sharing the real strategy and philosophy behind why stories work, so you can tell compelling stories in under 60 seconds (even if you’re starting from scratch).