How To Show Up Daily On Video (Without Burning Out) | George Sidiropoulos

content creation creative process storytelling Dec 04, 2025

George Sidiropoulos helps creators show up on video in a way that's simple, sustainable, and fun. A former musician, he discovered video's power when Instagram guitar clips led to real opportunities…long before he had a big audience. Now he teaches people how to use video to grow their business without turning their life into a production studio.

In this episode, George shares how video reshaped his life, why we overcomplicate content, and how to treat consistency as a systems problem, not a willpower problem. From his "one-click setup" to his philosophy on imperfect reps and detaching from metrics, George offers a grounded approach to showing up on camera.

TOPICS FROM THIS EPISODE:

How simple videos (with tiny audiences) can unlock real-world opportunities
Building a one-click video setup and B-roll system so consistency is easier
Detaching from views and virality, questioning your beliefs, and trusting your path